New Product Management Case Study Example | Topics and Well Written Essays - 2500 words

New Product Management - Case Study Example BlackBerry, other than regular mobile telephone function, simultaneously supports various additional functions like web surfing/browsing, internet based fax, text messaging and e-mailing. BlackBerry works on the wireless data networks of cellular phone service providers and an ordinary mobile phone user will be able to utilise its entire functions by simply buying and switching on it. Originally BlackBerry devices have monochrome displays but soon after successful launch of this model we plan to market next models with color displays. In addition to Personal Digital Assistant (PDA) functions, BlackBerry has its own built in 'thumb-enabled' keyboard for easy operation and use. Our BlackBerry is also able to send emails, messages and data to the users using other devices. It also has an ability to send and receive emails to and from computers of any user types. We have also added a track wheel to scroll and click while using. Our aim is that cell phone users should not depend on traditional mobile phone devices for communication. Present BlackBerry model 950, uses Intel process 80386 and 16MB RAM in it. Technically BlackBerry offers multi task system that enables it to perform various functions as single function and doesn't compromise on speed and quality. One can send digitally secure messages by using BlackBerry too. Up to our enthusiastic plans and expectations, this device will be very popular in all mobile phone users and specifically among business users. For this purpose we intend to do a complete concept and product testing plan 2-0: Research objectives: Objective of research is as important as research itself is. Without a focused objective, no good findings can be expected from any type of research. Research objective is to have maximum feedback form selective and targeted customer groups so that enough information which may be needed for any modification would be available to us. Though product has gone through various in house and laboratory tests, but unless we have a solid view about consumers' perception about bb we cannot proceed further. This research enabled us to improve the product before its test marketing. 3-0: What Information is needed Our research includes following questions and we vigilantly tried to find out the answers of these questions by applying Primary Research and conducting Focus Group Discussions: Further points include collection of information about various issues: (1) Should we offer BlackBerry as such or some changes are required If no changes needed, which market is most likely the best appropriate market to target in the beginning Should we offer BlackBerry to all mobile users or only to the business users in the beginning What price should be charged for this high end innovation In which demographic markets we should focus in the beginning 3-1: Our Research

The writer can choose a topic for my conceptual speech Essay

The writer can choose a topic for my conceptual speech - Essay Example There has been a significant transformation of fashion from this historical time. The transformation in fashion trends is evident in perfumes, cosmetics, corsetry among others. During this old period, each fashion era concentrated on hats, hair, cloaks and capes. All these items were hand-made for individuals because sewing machines were non-existent. Rapid change in existing fashionable items results in the creation of fashion trends. These are referred to as trends because they never last for lengthy periods (Beckingham 76). Modern fashion is divisible into categories that include haute couture and ready-to-wear. Currently, there are detailed events that are dedicated to fashion. Some of these events include fashion weeks when diverse designers display their items. Significant designers in the fashion industries are present in cities such as Milan, New York Paris and London. They create fashionable items that serve diverse purposes in their targeted markets. Some famous designers include Coco Chanel, Christian Dior and Louis Vuitton (Hurlock 54). Fashion is significant in everyone’s life because of the power it gives people. For example, it allows people to experience healing therapies from the respective fashionable items they adorn. Counselors suggest that their patients must adorn beautiful clothes that would make them address their problems. Fashion also allows a country’s citizenry to pass strong messages to relevant leadership. For example, people in country’s that are at war could adorn in white attire and communicate their wish for a peaceful state. People use fashion to express their diverse personalities and attain their desired reactions from other people (Hurlock 90). Some people abuse fashion by indecent dressing which they blame on fashion. Others register this abuse by overindulgence in respective fashion items. They need to understand that appealing fashion is not

Involvement of the Volkswagen Group in Chinese Market Dissertation

Involvement of the Volkswagen Group in Chinese Market - Dissertation Example Industries such as information and technology, automobile, fast food, manufacturing, information technology enables services, etc have been majorly influenced by the globalisation. The companies today have realised the fact that sustained growth is only possible when the company focuses not only on the national market but also international market. The major industry that has been influenced by globalisation is the automobile industry. Automobile industry today is a global industry with the demand for automobiles increasing like never before. There are various reasons for this increase in the demand for automobiles. One reason is the increase in demand for automobiles in the developing countries and countries like China. Chinese and Indian automobile markets have now become the major attraction to many European and American automobile companies. In response to this global demand and also to sustain the growth, major automobile companies have now been concentrating on the emerging markets such as China and India. This research is aimed at analysing the internationalisation of automobile manufacturers. In order to do so Volkswagen and the Chinese market is taken as an example. Volkswagen’s operations in China have increased rapidly since its first interest in it in the 80’s. This research aims to analyse the involvement of Volkswagen in the Chinese market and how it has affected the sales and in-turn the growth of the company globally. The research analyses the various strategies adopted by Volkswagen and how it has been implemented. It also looks into the result of these strategies on the overall success of the company. Also the Chinese market will be analysed in detail. That is, the reason behind the attractiveness of the Chinese market to the global companies and the advantages and disadvantages of doing business in China. This is a research proposal outlining the aims, objectives, methodology of the research. It addresses the important aspects such as relevance of the researc h, recipients of the research, rationale, etc. Research Aim, Questions and Objectives Research Aim Aim of any research is to find measurable and testable data or information that adds to the existing human knowledge. Any research must have a specific aim that needs to be accomplished at the end. The primary aim of current research is to analyse the involvement of the Volkswagen group in the Chinese market and relate it to the overall internationalisation of Automobile manufacturers in general. A secondary aim of this research is to understand the Chinese market with respect to automobile manufacturers. In order to accomplish the above aims of the research, there is a need to formulate specific research questions and research objectives that address the various aspects of the research topic. Research Question Research question is the most important aspect of a research proposal as it addresses the core of what the researcher intends to do. Research questions are vital not only for th e current research but also for further research as it leads to the formulation of new questions this leads to further investigation and research in the topic (Lester & Lester, 2009). A research question directly indicates if the researcher is on the right track to accomplish the aims of the research. A research question needs to be well formulated keeping the aims of the research. A research question should not be too elaborative or too restrictive. The reason for this is that an elaborative question might not be intriguing as it might turn out to be a explanation rather than a question. On the other hand, if the research question i

Discuss the dual role of the security sector in the Arab World as both Essay

Discuss the dual role of the security sector in the Arab World as both a source of political stability and instability - Essay Example ROL promotion by international community will enable securitization explain the reforms in practice to assist post-communist transitions. Arab States are the majority in Middle East region characterized by a high complex relationship between the military agencies and other security enforcement agencies in the state, politics, and the society. Kodmani, Bassma, and May (97) claim that Arab Security Sector still receives little attention in the recent years with rare information on comparative advances in the study of the security sector. The objective of the study is to inform the role of Arab Security Sector in the state, politics, and the society. The study will evaluate scholarly journal information in the field of Security Studies in Middle East in both English and Arabic press. Different themes receive considerable attention in the theoretical and comparative literature on civil society relating to Arab Security Sector. The role of the security sector in the socio cultural facets affects the role of status and legitimacy of the security. Formal and informal connections operate within the security sector in the civilian and political system. The role of the security sector reflects and reinforces the relationship between major sectors of the society. Al-Khalifah (24) emphasizes from the beginning that better relationships with the Arab Security Sector fails to result to successful policies toward Middle East. According to Kodmani et al. (97), one of the critical policy junctures is the Unites States strategy to scatter Iraqi Army after the invasion attack. At the time prior, the invasion Iraqi Army had 350,000 troops. Iraqi complex political-military relationship leads to imposition of effective and formal civilian control in the newly established Iraqi Security Forces. Since that time, Kurdish and Shiite militias penetrate the Security Forces. The relationship between Iraqi Army and

Apfgan women's lives have not improved Essay Example | Topics and Well Written Essays - 750 words

Apfgan women's lives have not improved - Essay Example first lady Laura Bush’s preposterous statement that â€Å"The fight against terrorism is also a fight for the rights and dignity of women† is juxtaposed with the revelation by Amnesty International that â€Å"forced marriage, particularly of girl children, and violence against women in the family are widespread in many areas of the country† (Rawi) even after two years have passed since the end of the Taliban regime. The introductory paragraph makes a very strong statement with the help of these two quotes that are contradictory in nature. The attempt by Rawi in the ensuing paragraphs to validate the latter quote is well substantiated with authentic factual and opinion based information gathered from various reliable sources. The diction is functional and appropriate for the clinical analysis of the issue. There is no recourse to careless use of words that betray baseless subjective opinions anywhere in the essay. Most of the essay reads like a fact-based journalistic report. However, the polemic aspects of the essay emerge through the objective observations and analyses. The writes states clearly that the American intervention in Afghan had been based merely on selfish motives, and has only promoted the mistreatment of women in various spheres of life. The arguments are systematically and chronologically categorized under apt subtitles. The economy of words and argumentative strategies make the essay a reader-friendly one, presenting facts and opinions in a swift and curt manner. The use of excerpts from an interview with an international NGO worker with regard to the deteriorating status of women in Afghanistan brings in an element of authenticity with the strength of first hand knowledge. Both the off icial records and day to day life experiences of women in Afghan are presented in a logical order that proves Rawi’s point. The effective use of unaffected language and crucial information regarding the general life standards in Afghan makes the essay an

History TMA04 Essay Example | Topics and Well Written Essays - 2000 words

History TMA04 - Essay Example In the year between 1526 and 1867 Sub Saharan Africa lost more than 12.5 million people. Slavery is the universal phenomena which have existed from the early history of the human being. Even though the ideologies and the culture have influence on the system of slavery the industrialization and the capitalist development boosted up slavery. The cultural and ideological features of the society acted as the catalyst for the system of slavery. Along with the development of the human society, the nature and complexity of the slave system also developed. Robin Black burn points out that slavery is the dark side of human progress. â€Å"Robin Blackburn suggests that it points us towards the "dark side of progress" (p5) in that the inhumanity of the system developed side by side with huge steps forward in knowledge and technique, such as the exploration of the Atlantic and the development of new navigational techniques.† (Blackburn & Verso 1998). Europeans are not sold as chattel slav es. There are many reasons for this. The cultural background may be one reason. During the middle ages, the white Christians were not bought as slaves because they belong to an implicit community. The law enforced a clear distinction between the punitive and chattel slavery. Due to this, the chattel slavery has virtually disappeared from northern Europe by about1400. The basis of the implicit community was ethnicity rather than religion. Galley slavery - Theologians could cite unambiguous scriptural authority for hereditary slavery for outsiders which many be a punishment for original sin. Baptism does not redeem a black skin from slavery. In the book of Genesis in Bible, we cannot find out any proof from the Bible that the nations of Ham are black. But, the genealogies and apocryphal remarks imply that the nations of Ham are migrated to other lands notably to Ethiopia. The Ethiopia came to be inhabited by black people. The

Article Review Example | Topics and Well Written Essays - 750 words - 4

Review - Article Example Consequently, the market experiences a disequilibrium condition in terms of either surpluses or scarcities (Yetter, 2013). Given that, supply and demand assessment can be quite complex, the newsletter helps the reader to separate changes in both demand and supply from activities alongside supply and demand curves. The newsletter offers a practical meaning regarding two forms of government interventions within the markets, comprising price controls and quantity controls. One major supposition deduced from the newsletter is that government price floors tend to form surpluses, since they place prices higher than equilibrium price. As a result, the quantity of goods or service supplied surpasses quantity demanded. On the other hand, government price ceilings tend to form shortages since they institute prices lower than equilibrium, and as a result, the quantity demanded surpasses quantity supplied. However, Mishkin & Eakins (2012), observes that the semi-strong outline in efficient marke t hypothesis is the one that makes the present market prices to mirror information already present in the public domain. This is because market prices tend to adjust to any good information or bad news contained in the performance of the economy. Therefore, if a price ceiling imposed by the government becomes greater than market equilibrium price, then the price ceiling would have no effect on the economy. Nevertheless, Yetter concurs with Mishkin & Eakins that in current market economy, prices serve the duo purpose of sending signals regarding relative scarceness of both goods and services (2012). This is more so through the provision of incentives to both buyers and sellers. Therefore, there will be no supply restrictions or encouragement in demand. Both observe that the price ceiling will hold, only when the equilibrium price is higher than the price ceiling, and coupled with a shortage of the service or goods. Furthermore, the newsletter asserts that, if government makes market prices to be higher than equilibrium prices, then a surplus will follow. This is because more people will offer the services at a minimum price, compared to the number of people willing to pay for the service. Yetter argument can be observed in the current health-care market, whereby states governments, which incur most of their residents’ health-care bills, have made prices to increase (2013). Consequently, the high prices make the state governments to implement price controls, such that massive physician shortage takes place and which leads to massive queues and patients waiting lists. As such, only price caps enforced by government will only force the healthcare prices to return to liberated market rates. Therefore, the issue becomes whether government intervention will affect the demand and supply of healthcare considering the far-reaching government regulations such as Obama-care. Yetter in the newsletter observes that any increase in anticipated price will change the su pply-curve towards the right (2012). Yetter points out that in the case of airlines baggage, if government enforces a price floor due to increasing charges, then passengers will increase the number of baggage considerably, such that airlines can make available space to be relatively fixed while refusing to inspect additional baggage. Therefore, in healthcare paid by government, most people will be obliged to purchase insurance instead of buying as you go, and which