How I Became Me

To begin, The Catcher in the Rye by J. D. Salinger is unique. The novel is written from the perspective of a teenager who lives in New York in the 1950's.From the context in the beginning and the end of the book, â€Å"I'll just tell you about this madman stuff that happened to me around last Christmas just before I got pretty run-down and had to come out here and take it easy† (page 1), â€Å"I could probably tell you what I did after I went home, and how I got sick and all, and what  school  I'm supposed to go to next fall, after I get out of here, but I don't feel like it† (page 213), we can infer that Holden Caulfield, the aforementioned teenager, is in a  mental  hospital.However, he tells the story through flashback of a three-day period sometime before Christmas the year before. This is unusual because most novels cover much more time than three days. This is one reason why this novel is so unique. Although the novel is spread over only three days, we lea rn so much about the protagonist, and many other characters, because all Holden's thoughts and feelings, especially about other characters, during these three days is portrayed, nothing is left out.My favorite part of the book is probably Holden's interaction with and description of Ackley in Chapter 3. This is probably my favorite part of the book because I can relate to the protagonist in that I have to put up with my neighbor who fits the description of Ackley perfectly. Ackley is a rather nosy fellow who comes over through a window and without permission. He plays with all of Holden's possessions, and then puts them back in different locations.He cuts his nails all over Holden's room, stands in his reading light to talk to him, and he never brushes his teeth. I also enjoy not only this part, but also other descriptions of other characters, because the author has a totally unique way of describing people. â€Å"He was exactly the kind of a guy that wouldn't get out of your light when you asked him to† (page 21), â€Å"He was one of those guys that think they're being a pansy if they don't break around forty of your fingers when they shake hands with you† (page 87).Even though the novel The Catcher in the Rye is set in the fifties, I can still relate to the protagonist, as well as others around his age, because of the lingo. It makes the characters so human, and just about anyone can relate to that! I found myself looking forward to Holden meeting a new character or happening upon an old acquaintance, to see what type of personality the author had given them. Also, there is no brilliant sentence structure or sophisticated diction to this novel.The reason this novel is so good is the incredible insights the author uses, which connects the reader to the characters in a way that is inimitable. Salinger's wonderful insights are enhanced by his strategic use of italics to indicate emphasis, which tells the reader the exact meaning and tone Salinger is attempting to portray as if the reader were to hear the spoken dialogue, â€Å"In the first place, we're both practically children. And did you ever stop to think what you'd do if you didn't get a job when your money ran out?We'd starve to death. The whole thing's so fantastic, it isn't even-† (page 132). This is the type of novel that generates emotion, true, honest emotion, from the reader, because they can connect so well to the characters. A reader would truly cry, say if Phoebe, Holden's younger sister, were to die at the end; whereas in other novels that a character dies in, less of an emotional impact is made on the reader. Finally, only one huge event takes place that effects all the others, and that is Holden Caulfield flunking out of Pencey.All other events in the book are trivial. This keeps the plot simple enough so that the main focus is on the protagonist's thoughts rather than actions. However, I think this novel is so excellent and one-of-a-kind because of the personality of the protagonist. He is easily bothered by the  little  things people do, â€Å"God, how I hate it when somebody yells â€Å"Good Luck! † at me when I'm leaving somewhere. † (page 202), yet he loves to drive others crazy, â€Å"You weren't allowed to smoke in the dorm, but you could do it ate at night when everybody was asleep or out and nobody could smell the smoke. Besides, I did it to annoy Stradlater. It drove him crazy when you broke any rules. He never smoked in the dorm. It was only me. † (page 40). He doesn't seem to buy into religion, as he describes himself as an atheist. He also seems to be an existentialist as well. Every single thing he does is based upon whether he â€Å"feels like it† or not. Holden is a well-crafted character who could be a real person writing an autobiography he is so lifelike. I would definitely recommend this book to anyone.

Huck finn essay

Houck Finn was designed to portray the realist aspect of life. Twain intended to make The Adventures of Huckleberry Finn to satirized life in the South and the change from slavery to equality. Houck Finn is a perfect example of our abhorrent past, and for that reason, it should be a book that is not ignored in the classroom. Houck Finn should definitely be used for an educational purpose because Twat n used it to show us that a black and white person could work together in order to ache eve a common goal during the time.In his novel, Twain uses the â€Å"unworn† in casual dialogue † s a way to underscore the chilling truth about the old South, that it was a society where perfectly â€Å"nice† people didn't consider the death of a black person worth their notice. † (Sale n) Houck Finn starts out believing that slavery is a part of the natural order, but as the story goes on, Houck wrestles with his conscience, deciding that he would rather be â€Å"damned to the e flames of hell rather than betray his black friend. (Salient) The book is nothing less than free doomed and a quest in finding freedom. Students should be able to read Houck Finn in a class room environment because education â€Å"should not always be painless. † (Chadwick shush) Issues of sexuality, race, politics, and religion frequently come up in literature. When these subjects are brought up, many people feel under â€Å"attack† by the topic. â€Å"All the same, w e cannot let ourselves shy away from the uncomfortable purely because it hurts.Ignoring the problem of racism won't make it go away; it needs to be confronted and dealt with in a re spoonbills and informed manner. Without the historical and literary background, it is practical Ill impossible to find a solution. (Shepherd) We shouldn't close our eyes and pretend that race SMS never existed. We should face the fact instead of fighting it because it is a part of oh r history. Houck Finn allows us to see the views of black people from a white, southern boy.Of r example, when Jim gets mad at Houck for lying about his dream, Houck feels bad. He stats sees that â€Å"it was fifteen minutes before I could work myself up to go and humble myself to a in egger. † Houck wasn't happy about having to apologize to a black man, but he did it anyways. This shows that he is beginning to understand that the person he once saw as property, as feelings to. Throughout the rest of the novel, we can see how Houck starts to see that Jim s as equal off human being as Houck is.It is impossible to read Houck Finn without understand ding that the novel is based on historical and literary context of racism. In today's society, many high schools are racially mixed, so when classes dive I onto The Adventures of Huckleberry Finn , if teachers don't confront the issue of the novel's use of the â€Å"unworn†, its bound to be taken offensively. â€Å"Despite the fact that is it the most taught t novel and most taught work of American literature in American schools from j noir high to graduate school, Huckleberry Finn remains a hard book to read and a hard boo k to teach. (Fishing) Houck Finn uses the â€Å"unworn† over 200 times and a teacher would find it â€Å"extremely difficult, if not, impossible†¦ † (Foley) to teach the novel in a predominantly black k classroom; and the offensive language in the book certainly makes it a difficult book to re ad. Some might argue that by reading this book and its racial slurs, â€Å"impressions can be made that such racist actions are all right or allowed. † (Massed) Many people say that Twain's use of the â€Å"unworn† an influence our students today to think that it is okay to use.If this is the ca SE, â€Å"all students should have the right to an education free of any form of discrimination, racial I hostility, degradations all should have the right to feel like human beings in the class groom. † (Monitor) Overall, students should not be forced to read Houck Finn because t he â€Å"unworn† brings up vulgar images of the past and can promote a negative image on blab KC people, making them â€Å"cheap slavery stereotypes. † (Salient) After reading Houck Finn, I believe it all comes down to how the teacher paper aches he novel.

Prison and Finn

Book Review on: Incarceron Author: Catherine Fisher Number of pages: 442 Publisher/Year: Dial Books 2010 Imagine a living prison so vast that it contains forests, towns, and even seas. This is Incarceron. It is a self- sustaining prison like no other. Incarceron’s prisoners live in cities, not cells, and they live normal lives. The prison has been sealed for centuries and only one man, in legend, has ever escaped. The story starts with Finn, a seventeen year old, who is convinced he doesn’t belong in Incarceron.This is because he has dreams where he sees stars, and there are no stars in Incarceron. He thinks he came from the outside and got stuck there somehow. The story tells that Finn is part of a tribe with his oath brother, Keiro. They just caught a prisoner who turns out to be a Maestra, or leader, of another tribe so they trade her back to them for her weight in goods like coins and treasures. Finn finds a strange key in the treasures and decides to keep it. The o ther â€Å"key† part of this book is a character named Claudia who is the warden of Incarceron’s daughter.She sneaks into her father’s study and finds a key in one of the drawers of his desk. She quickly takes it and goes to her teacher, Jared. He says that he has never anything like it and that he will have to do research to see what it does. That is when the story really takes off because Finn decides he has to find a way out of Incarceron and Keiro, Attia, a prison girl who lives on the street and a prophet who always wanted to see stars and the outside named Gildas follow him. Finn then began to fiddle with the key and it started to glow. Claudia pops up out of nowhere as a holographic image because she also had a key.She tells them that she wants to help them escape and their journey soon comes to an end near the edge of Incarceron, the wall. Claudia goes back to her father’s study to search for clues. She sits down in the chair in the middle of the room and is instantly transported to Incarceron. She had no idea what was going on but she soon found Finn and the others. Her father couldn’t stand that she was in there so he told them how to get outside. He said that the keys are actually transporters so that when you press the eye of the eagle on the keys you teleported out.The dilemma was that there were only two keys and five of them. After a lot of fighting Finn and Claudia promise to return for the rest of them and they left. We later find out that the prison is actually inside the watch that the warden carries around with him. All in all, I truly believe that this is an awesome book. The way that the author melds two story lines into one plot amazes me and I had a great time reading this story I would recommend Incarceron to anyone that likes fantasy books with twists. I can’t wait to start reading the second one. Reviewed by: Andrew Caldwell ***** English IV Period 4

Supply, Demand and Elasticity Essay Example | Topics and Well Written Essays - 750 words

Supply, Demand and Elasticity - Essay Example It is used as a starting point to much more advanced economic models and theories. Supply is "the quantity that producers are willing to sell at a given price." (Supply and Demand, 2006). Supply depends on the market price of the good and the production costs. Demand, on the other hand, is "the quantity of a good that consumers are not only willing to purchase but also have the capacity to buy at the given price." (Supply and Demand, 2006). It depends on the willingness to buy according to the price of the good, the level of income of the buyer, personal tastes, the price of substitute and complementary goods. There are mathematical methods to show the relationship between supply and demand such as equations and graphs. The mathematical methods are used to get a better understanding between the sellers and the buyers. The following is a simple graph of supply and demand curves: The slope of the supply curve is upwards to the right and it means that as the price goes up, the producer will be willing to produce more. The slope of the demand curve is downwards to the right and it means that a greater quantity of goods will be demanded when the price goes down. The point where the supply and the demand curves intersect is the equilibrium point. When the demand curve shifts, we have the following graph: In the case that more buyers want to buy some goods, the quantity demanded at all prices will tend to increase. The increase in demand can happen due to changes in taste. This can be "represented on the graph as the curve being shifted right, because at each price point, a greater quantity is demanded. () Conversely, if the demand decreases, the opposite happens." (Supply and Demand, 2006). When the supply curve shifts, we have the following graph: In the case that the seller's costs change, then the supply curve will shift. "Notice that in the case of a supply curve shift, the price and the quantity move in opposite directions. () Conversely, if the quantity supplied decreases, the opposite happens." (Supply and Demand, 2006). In some cases the supply curve is vertical: it means that the quantity supplied is fixed, no matter what the market price. A clear example of this case is the amount of land in the world that can be considered to be fixed. Elasticity Wikipedia defines elasticity in the following way: "In economics, elasticity is the ratio of the incremental percentage change in one variable with respect to an incremental percentage change in another variable." (Elasticity, 2006). This is very important concept in order to understand the behaviour of supply and demand in the market. There are different kinds of elasticity. There is arch elasticity which calculates the elasticity over a range of values. There is also point elasticity which uses differential calculus. In general, elasticity is a measure of relative changes in supply and demand reflected on price in the market. An example of elasticity happens we it is considered to know what happens to the buyer's demand for a product when prices increase. Buyers will usually buy less of that product, they can consume it less or they can substitute it for another product. "The greater

Popper's Falsificationism versus Hempel's Confirmation Theory Essay

Popper's Falsificationism versus Hempel's Confirmation Theory - Essay Example According to Carl Hempel, deductive logic is a device for preserving truth. Therefore, positive evidence is used to confirm a hypothesis. On the other hand, Karl Popper objected that it was logically impossible to confirm or justify theories by using claims of science and observation. Hempel asserts that if the premises of a deductive argument are true, then the conclusion must also be true. Therefore, logical arguments should start from some foundation while, according to Popper, theoretical claims are known to have extended beyond the particular observations that were used to support them. According to Popper’s falsification theory, experience, more specifically, sensory experience is a foundation for arriving at a subsequent observation could always prove the best confirmed theory false. Hempel and others, who supported the confirmation theory, had a strategy of showing how claims of science might be justified by being derived from sentences that could be confirmed or inval idated by observation. On the other hand, Popper, argued in favor of an alternative in which scientists should strive to falsify hypotheses, in reference to the bold hypotheses that make strong claims about the world.... Logic of science must be universal. The scientific method must be formal, and should rest not on specific assumptions about the way the world is, but it must be sufficient. Therefore, given a set of premises rules of logic are sufficient to decide whether a conclusion follows and there is no need of other information (Kincaid 23). Always logic of science should allow us to do something similar, and that is to decide whether a hypothesis is confirmed given the data. Similarly, according to Hempel, a new law is looked by following a process, whereby a guess is made; consequences are computed about the guess to see what would be implied if this law that was guessed is right. Then, the result of computation is compared with nature to see if it works. Agreement will constitute good evidence only when it is known that there is not a more reasonable rival that predicts what ha already been observed. As much as confirmation is only one part of acceptance, and acceptance of a theory requires more than knowing whether a specific batch of data supports a particular hypothesis, multiple tests, the scope of the data, the logical and evidential ties with other hypotheses can be factored in order to make it practical (Kincaid 24). In shifting the emphasis entirely to falsification, Popper rejects the generally accepted aspect of science that experience, more specifically; sensory experience is a foundation for arriving at a subsequent observation because it could always prove the best confirmed theory false. He rejects the qualitative notion of evidence in confirmation. He argues that claims of the logic of science are generalizations from scientific practice. However, scientific practice is diverse in terms of time and fields.

Compare and contrast analysis essay Example | Topics and Well Written Essays - 1000 words

Compare and contrast analysis - Essay Example Other research studies on the subject revealed diverse perspectives noting the popularity that hip hop has gained from the time it originated and spanning a global audience. In this regard, using the two discourse: Chang’s It’s a Hip Hop World and Kiwana’s Erasing Blackness, the current essay hereby aims to present a comparative analysis of these literary works through a closer examination of the following elements, to wit: point of view, character, theme and experiences. There are similarities in terms of presenting both literary works from the third person point of view. Both Chang and Kiwana used the formal essay structure by using narrative and descriptive format and style with examples noted from actual life experiences. The disparities lie in presentation of the literary work, as Chang’s presentation could be deemed more effective in enticing pathos or emotional appeal through the use of carefully selected photographs the break the monotony of a long line of discourse (â€Å"Asian art: Graffiti is one of the original elements of American-style hip-hop that Chinas urban youth have made their own† (Chang 60); â€Å"Cant stop: A South Korean b-boy tears up Seoul with his acrobatic moves† (Chang 61); â€Å"Revisiting roots: Senegalese hip-hop artists tackle themes of poverty and oppression† (Chang 62)). Kiwana relied solely on narrative and descriptive prose with only very minimal sub-headings that assist the readers in defining a well-crafted enumeration on the arguments supposedly supporting white kids as hip-hop’s primary audience. Thereby, it could be deduced that Kiwana used logos as the rhetorical appeal through persuading the readers using logical reasoning. The theme is obviously unified as both focused on the subject of hip-hop. The contrast lies in thrust or focus of discussion. As brief noted, Kiwana’s discussion on the chapter aimed at

Fire Investigation Essay Example | Topics and Well Written Essays - 500 words

Fire Investigation - Essay Example It will not be incorrect to note that Nova: Hunt for the serial A was an episode in the television series released in 1995. It was basically shot as a short film for the purpose of spreading awareness regarding true crimes and the convicts in such cases. This was to put a renouncement towards those who undertake such crimes and ultimately stay a part of the society. With the help of the episode, it was rather easy to note that people around us may be not what they are seemingly in reality. Hate crimes can be very dangerous for the society which is conducted by no other people but the common people living next door (Williams). The episode is about a fire extinguisher official who always wanted to work for the police force. Unfortunately, he could not pass his entrance test for the police force and ultimately ended up in the fire extinguisher force. The movie has a twist when the plot line introduces Leonard to be a convict of true crime. The movie can be considered as a helpful insight for the investigators to understand the insight and mindedness of convicts committing true crimes (Williams). The general context of the true crime was that Leonard was involved in planning fake fire accidents with the aid of rubber bands, match sticks and papers which ultimately resulted in major fire accidents. For many incidents, nobody can actually understand as to why the region was under fire accidents so frequently. But as per the close fire investigation, it was noted that the reason behind the fire accidents were similar and planned. A series of suspect investigation led to the final proceeding in which Leonard was convicted for his true crime (Williams). Through the above analysis, it could be said that films of television broadcasts can be used a way to depict real life stories of people who are around us. The story of a file extinguisher official who made it a routine to set places on fire by afore-planning so that the

Managerial Decision Making (see instructions) Essay

Managerial Decision Making (see instructions) - Essay Example Managers in todays business environment are faced with numerous often-unplanned events that require decision-making. In the past it was more common for a manager to decide the course of action individually or within formal groups. Important decisions in the business circle are now deemed too risky or important to be made entirely by one person. A manager must seek the right advice from several different sources. Decisions made by group when dealing with problems and issues take place everyday in the life of an organization. Today it is often common for many managers to seek involvement from lower level employees in the decision making process whenever it can be done. However it is not always possible just to ask a colleague what they should do. Most decisions will require a process of a greater degree of subordinate participation; these decisions can be made through a variety of different ways such as committees, task groups, departmental participation and so forth. It is said that making decisions in a group allows for every angle to be looked at and every possible idea to be created with every decision from a group offering the best solution this method of decision-making. This paper hopes to discuss advant ages of group decision-making using several theories and some real life case studies. We will see how participation in decision-making affects companies decisions; we will look at several helpful models i.e. vroom-jago model and all referencing it to real life situations and quotes from famous persons in the field (Schwenk, 1990, p.161–176) Managers as part of their job are faced with many decisions in which they have to undertake, it is up to the managers themselves to decide in what kind of way they want to make the decision and solve the problem. However groups can offer an essential feature in decision making for an organisation. As Coghlan points out: Membership of teams and groups shape perception and participation in organisational

Job Application Essay Example | Topics and Well Written Essays - 500 words

Job Application - Essay Example I really understand that it is very important to me, so I try to do my best. I learn more about the job and its features, I talk to skillful people who do it inside of their comfort zones, and I do many efforts to fulfill it well. So, I increase my comfort zone! I try to motivate myself to improve the results of my work. I picture in my mind the successful situation which helps me achieve my aim and increase my comfort zone. I need to realize good results and to do my best to get it. So, my ideas become real, and that is the way how to operate outside of my comfort zone. 2. What is a real success Success is a condition of a person who has achieved everything that he planned in his professional and private life. Successful person operates in his comfort zone and achieves very high results inside and outside of it. The most eloquent example of my success is my work achievement, my success at the place of my job. What did I take to achieve it First, I have a good education and high professional skills which let me do my best in my job and achieve high results in it. Second, I have a real picture in my mind of my professional career, and I try to follow this picture. When I have some problems with my work, I realize that my comfort zone should be increased, so I do it and achieve high professional results.

Entrepreneurship and lnnovation Essay Example | Topics and Well Written Essays - 2250 words

Entrepreneurship and lnnovation - Essay Example Innovative ideas among young people are in the present times being visible to greater extents since they not only possess positive attitude, but they also have the opportunities to use their ideas and knowledge towards contributing to the business world as a whole. However, the innovative ideas generated by the youth might not always be supported in the business world owing to their lack of experience. In such cases, new ideas might remain hidden. However, in many situations this might not be the case. The present study focuses on an innovative business idea and thus reflects on an outline stating the requirements of the business in terms of market analysis, marketing and sales, operations, logistics, human resources, and financials. The innovative business that has been thought of for the report is the business of cold drinks whose basic component would be fruits but would taste like cold drinks. Table of Contents: Page 1. Statement of Who We Are and What We Are Selling†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦,.5 2. Statement of Innovative Opportunity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦,..5 3. Market and Competitive Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦,6 4. Financials†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 5. ... References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.14 10. Appendices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 List of Tables: Page Table 1: UK Soft Drinks Consumption, 2003-2009†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 List of Appendices: Page Appendix A: Projected Cash Flow Statement for the Company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 1. Statement of Who We Are and What We Are Selling: The creation of new jobs has been considered as the most significant influence of the innovations and entrepreneurships positively contributing to the economy of any country. Moreover, newer ways of performances and tasks are formed as a result of the innovative idea (Importance of Entrepreneurship, n.d.). The company that is in the plan of making is focused on manufacturing of a drink product that has the attributes of both the fruit drinks combined with cold drinks keeping in mind the health effects and thus lessening them. The name of the company has been thought to be Drinking Fruits. Thus a consumer would feel the tastes of both. The mission of the company would be to connect the taste of the product with the consumer’s preferences. The vision is to become a world class drink product company and spread across internationally reaching the tastes of consumers. In order to be successful, an effective management team would be decided. Such a team would have management team members in the divisions of Marketing, Finance, Information Technology as well as Human Resources. The top of the company would be the Chief Executive Officer or the C EO. 2. Statement of Innovative Opportunity: The uniqueness of the product lies in the combined effect of the

Mental Disorder and Mental Health Problems Essay Example for Free

Mental Disorder and Mental Health Problems Essay This unit aims to provide the learner with knowledge of the main forms of mental health problems according to the psychiatric classification system. Learners also consider the strengths and limitations of this model and look at alternative frameworks for understanding mental distress. The focus of the unit is on understanding the different ways in which mental health problems impact on the individual and others in their social network. It also considers the benefits of early intervention in promoting mental health and well-being. Credit Level 3 3 Assessment criteria The learner can: 1.1 Describe the main types of mental ill health according to the psychiatric (DSM/ICD) classification system: mood disorders, personality disorders, anxiety disorders, psychotic disorders, substance-related disorders, eating disorders, cognitive disorders 1.2 Explain the key strengths and limitations of the psychiatric classification system see more:psychiatric (dsm/icd) classification system 1.3 Explain two alternative frameworks for understanding mental distress 1.4 Explain how mental ill health may be indicated through an individual’s emotions, thinking and behaviour 2. Know the impact of mental ill health on individuals and others in their social network 2.1 Explain how individuals experience discrimination due to misinformation, assumptions and stereotypes about mental ill health 2.2 Explain how mental ill health may have an impact on the individual including: a. psychological and emotional b. practical and financial c. the impact of using services d. social exclusion e. positive impacts Learning outcomes The learner will: 1. Know the main forms of mental ill health 2.3 Explain how mental ill health may have an impact on those in the individual’s familial, social or work network including: a. psychological and emotional b. practical and financial c. the impact of using services d. social exclusion e. positive impacts 2.4 Explain the benefits of early intervention in promoting an individual’s mental health and well-being Notes for Guidance In learning outcome 1, assessment criterion 1, learners are asked to describe ‘the main types of mental ill health according to the psychiatric (DSM/ICD) classification system’. Learners should demonstrate knowledge of how types of mental health are categorised by their main signs and symptoms and how the system attempts to draw a line between mental health and mental disorder. Learners do not need to demonstrate detailed knowledge of each form of disorder within each category.

Thoughts about climate change Essay Example for Free

Thoughts about climate change Essay The world has over the last century gone through big changes. This does not only concern the changes in technology but also how countries nowadays are able to interact with each other. The new technology have mad it possible to transfer and spread information faster than ever before. These changes have lead to huge possibilities when it comes to researches, to do researches that earlier have not been doable. For example when it comes to knowledge about illnesses and health. Earlier people died from deceases that the healthcare today has the knowledge to cure. This is only one thing out of many improvements that has been going on over the past years. Because of this development is had made me think about how little we knew before and how much we know now. Today it is possible to measure and gain knowledge about almost anything. Such as weather, water stream, temperature changes, rainfall and much more. It is possible to se changes that occur on the planet. This makes me think and be concerned about what does really happen on planet earth? This question and thoughts that have been brought up makes me interested to learn and get a bigger perspective about â€Å"changing climate†. Questions regarding our climate have in the past years been up for discussion on several channels. It is possible to read about climate in the news sometimes you can here about it on the television or even hear it on broadcasts. This has made people more aware than before and also made an increased interest in how different factors affects the climate of the planet. This is a good thing cause personally I think that there are many things that need to change. Especially when it comes to the affects on climate. To start making changes everyone, all countries must work together. This is where I can se the first problem. For example when it comes to Global warming. Researches have seen several changes occurring over the past years and they are telling the world by giving out analyses and results in order to make people aware. They have seen changes that have never happened before  and they want to do something about it. The respond from countries and societies is not what it should be. My thoughts are that people live and grow up in different cultures, what someone thinks is important may someone else think is unimportant. For some people survival is a challenge and for others how to succeed at work is another. People have their own priorities and values and to make everyone agree and think the same can be hard. This is one of the reasons that make me wanting to study and learn about climate. For me climate change is something I can se happen but not while we live. Looking at issues concerning climate brings me one big question that I think of whish is â€Å"how other people think†. It is interesting so se and learn about climate and to get a perspective of how different everyone looks at it. While growing up nature and thinking about the climate has always been something I have been surrounded by. In Sweden where I am from nature is important and so is the climate. Early in school we were introduced and gained knowledge about different things concerning nature and the climate. What we decided to about our knowledge is another thing. I have always been fascinated in extreme weather and climate as long as I can remember. This is another reason for why this course about climate is something that interests me. Depending on where we are located on earth the nature and weather will be different so will the species of animals. But in the end we are on the same planet. Consequences from climate change that are likely to happen will probably not be in our favour it will instead force us to change our ways of living. The outcome from climate change could also be so damaging that even if we start preventing climate change now it could be too late. Climate change is something really complex and it makes it even more fascinating. How are scientists supposed to argue and make people change? What needs to be said or done until people realizes that climate change is an important topic to actually pay attention to. Will people start to care when water level rise or when they actually can se they difference in the climate? Some people think that climate change is a growing problem and some people does not even consider it as a problem. These are things that make this subject so remarkable. How come people look at it so differently when it is  something that will affect everyone in the end? For me environmental questions and climate change feels really important. I am studying business and my major is enterprising and business development. Because of that I want to learn even more about climate, to bring that knowledge into my future work. Since today’s competition and importance of being efficient is massive I would say it is even more important to actually have an environmental perspective. Enterprises have lately been developing fast, increasing profits, but one question I would like to ask is if they think of their impact on the environment? This question goes further to consumers to people? Do they understand their behaviour and what they do to the nature when travelling, when buying things? There are so many things that we people do that actually have an impact on the environment and climate, and we think of it too little if not at all. My assumptions is that people hide, people stop carrying because no one really tells them to care about climate change. There is much more that can be done and I want to be a part of that. This is one of the reasons for why I am studying â€Å"making sense of climate change†. I want to be aware, I want to learn and I want to gain knowledge that makes me able to change people’s perspective. In the end I want to be that person who makes a difference not only for myself but also for everybody.

Waste Management And Remedial Measures Environmental Sciences Essay

Waste Management And Remedial Measures Environmental Sciences Essay Waste is being generated by the humankind from the beginning itself like that of the animals they hunted for, bones, wood from trees etc..Its just that as the time passed, the composition and the amount of waste generated has shown a drastic change. The progress of civilization resulted in the generation of more complex nature of waste. The increasing industrialisation and consumerism from the 19th century resulted in pollution of earth by the burgeoning generation of non-biodegradable waste. The increasing population, then increasing demands, then increasing industrialisation is the cycle which is continuously adding to the non-biodegradable waste in the environment. Classification of waste: According to the source of generation, the solid waste can classified as: Household waste or the municipal waste Industrial waste or the hazardous waste Biomedical waste or the infectious waste Municipal waste- The municipal waste includes the household waste, construction debris and waste from the streets. The municipal solid waste generated has grown from 6million tonnes (in 1947) to 48 million tonnes (in 1997)! Shockingly, more than 1/4th of this waste is not collected at all and more than half of the cities in India do not have the adequate capacity to transport it and also many available landfills are not managed well and are also not inclined to safeguard the soil and groundwater from contamination. Also, some of the household waste can be hazardous like old batteries, paint tins, old medicines, etc. A table showing the time taken by the waste to decompose: Type of waste Time taken to decompose (approx.) Organic waste (Fruits, vegetables, etc.) 1-2 weeks Paper 10-30 days Wood 10-15 years Woolen items 1 year Metals (aluminium, tin, etc.) 100-500 years Plastic bags 10,00,000 years! Glass bottles Not yet determined! Industrial waste- The industrial waste can be said to be hazardous since it can very often contain toxic substances. Such waste can be highly inflammable or explosive and can also react on exposure to certain things. Around 7 million tonnes of hazardous waste is generated in India mainly in the cities; Uttar Pradesh, Bihar, Andhra Pradesh and Tamil Nadu. The waste generated by industries is primarily metals, chemicals, paper, pesticides, dyes, etc. Hospital waste- It refers to the waste generated during the diagnosis, treatment of human-beings or animals or that generated during the research activities undertaken in the field. This type of waste can be highly infectious and can result in serious damages to mankind if not managed properly in a scientific manner. Such waste can be soiled waste, anatomical waste, sharps, chemical waste, discarded medicines, etc. The government has enforced Bio-medical Waste (Management and Handling) Rules,1998 for making the medical institutions to handle the waste properly. Regarding the project: Though the educational institutes do not burden the environment with waste as compared to the waste generated by other organisations, still they generate a significant amount of waste which can become difficult to manage without any expertise in the field. In fact, such waste can become even harmful if not handled properly. So, attention needs to be paid towards this and therefore we are undertaking this research project to find out the system of managing solid waste in SVC, to find the loopholes, problems or inefficiencies in the processes (if any) and to try to provide remedial solutions to such bottlenecks. One of the main idea which seems apparent and emphasises the importance of this project is that the educational institutes seem to be generating waste primarily which is biodegradable in nature. Biodegradable waste is the waste which is of plant or animal or natural origin and can be broken down into simple compounds by microorganisms. It can be decomposed by the microorganisms ultimately. So it gets back into nature unlike the non-biodegradable waste which stays in the environment for an indefinite period of time (like plastic). Methodology: Data Collection Primary Sources Secondary Sources Student interviews Personal observations Campus administrators interview We will be relying primarily on secondary source of data for this project since this source is likely to provide us a very precise and accurate information saving our time and cost of collecting primary first-hand information. We will also be observing the practices in the campus for some first-hand information and patterns on waste generation and we will also interview a sample of students from the campus to gather primary data. Our source of secondary information is Mr. AT Sutar, Campus Administrator of SVC. So we will collect information from Mr. AT Sutar through a personal interview and then collect data and analyse it to reach a specific conclusion about the state of waste management in the campus. Some of the questions posed to Mr. AT Sutar in the interview were: Q- What is the area of land occupied by the campus? Q- What kind of waste is generated in the campus? Q- How does the waste generated from different colleges differ in composition and volume? Q- What is the procedure of collection of waste? Q- How is the waste stored before it goes for its final treatment? Q- How is the waste disposed off ultimately? Q- Is there any waste which you think can be controlled? Q- Is there any problem presently being faced in waste management? Some important questions that we asked to the students were: Q- What is the waste that you throw in the college dustbins? Q- Is the waste generated by you constant or varies over time periods? Q- Are there any specific factors which you think results in unnecessary increase in waste generation in SVC? Q- What would be your views if the colleges take a decision to ban or restrict the use of non-biodegradable substances like polybags and thermocol in the campus (SVC)? Findings: By the interview with Mr. AT Sutar the students and our observation, we found the following information about the waste generated and its management procedure in SVC: Type of waste generated: Being an educational institute, the main type of waste generated is stationery which includes papers, pens, pencils etc. The quantity of such waste is the highest from Symbiosis Institute of Design (which is around 7-10 times the waste generated by any other institute) due to the nature of the subjects taught. Food waste is also generated in a significant quantity from the campus cafeteria, juice centre and mess. Further, the campus medical centre generates bio-medical waste which requires special treatment due to its harmful nature. Since the advanced medical treatments are not performed here, the bio-medical wastes composition is limited to sharps, bandages etc. which is relatively east to handle vis-Ã  -vis the waste of other medical institutions like hospitals. But the amount of sharps and related waste also increases tremendously during the health check-up of the students at the campus which requires attention. Other waste includes plastic, thermocole, glass, tin and also the decoration material and allied waste which is observed during the institutions fests and extra-curricular activities and competitions. Our interviews with the students revealed the following additional information: While eating in the mess, students initially take a good amount of food in their plates and sometimes a lot of this goes waste when they do not like its taste or when they become full. This results in food wastage. Students also said the reason for increase in non-biodegradable waste in campus during college fests can be due to the use of decoration materials like thermacole and upon questioning whether they would be able to substitute them with the biodegradable substances, their reply was in positive which implies that there was non-awareness among them about the issue and they can be able to reduce non-biodegradable during fests if motivated to do so. Sources of waste generation Colleges Eating outlets Medical centre Other general waste SID SCMS-UG SIMC SIS Mess Cafetaria Juice centres Stationery, glass, tin, thermacole etc. Food waste like unused food, leftover food, spoilt fruits and vegetables etc. Sharps, bandages etc. Campus cleaning, Xerox centre waste Type of waste generated Waste Collection: The waste is collected through 3 big dustbins kept at each floor of every institution in the campus. The cleaning staff has the responsibility of segregating the waste after it is collected in the dustbins. Then this waste is accumulated in the basement after segregation for sending it to its place of disposal or treatment. Waste Treatment: The biodegradable waste like food waste is sent to the biogas plant and the other waste which cannot be treated by the campus is sent with the PMC waste disposal truck which takes a round in Viman Nagar daily. The biogas plant was established in the campus in 2005 with a cost of around 10 lakhs and is currently being operated by 3 specialist employees. The capacity of the biogas plant is much more than is being utilised and the energy generated by the plant is being utilised for boiling the water which in turn is used for cleaning the utensils of the colleges mess and cafeteria. The pressure generated of the biogas is very less which further creates less power/electricity. This implies that the biogas plant in the campus is being underutilised. Problems identified: The problems identified by us are: Excessive wastage of food by the students. Significant increase in the generation of non-biodegradable waste during college fests extra-curricular activities. Underutilisation of biogas plants capacity. We also didnt recognize any recycling activity in the campus. Recommendations: The wastage of food by the students can be reduced by inducing them to take food in little amounts and to take it again if they want rather than putting it altogether in one go in their plates. Posters can also be put up regarding this in the colleges mess so that the students are reminded of it every time they are putting food in their plates. During the college fests, students can be encouraged to reduce the use of non-biodegradable substances as far as possible. Other substances like polybags and thermacole can be banned in the campus and fines can be imposed on any student found using them to strictly discourage their use. Also, the biogas plant in the campus is being underutilised to a great extent. The plant gets input (biodegradable waste) to its full capacity occasionally during the college fests when the amount of waste generated is 3-4 times the waste generated during the normal college days. So the plant has an idle capacity of about half its full capacity during the maximum period of the year. Further, we feel that the investment made in the plant is not yielding sufficient returns as the amount of power being generated is very less apparently due to the low capacity utilisation of the plant. So, for tackling this issue, it is required that the plant is made to operate on its full capacity. Now this cannot be done by asking students to unnecessarily generate more waste within the campus but it can be solved by tying up with PMC and getting the required biodegradable waste from the PMC garbage truck which further reduces PMCs waste processing load too. Once the biogas plant starts operating on its full capacity, it will result in the generation of more power which can further be used in the college and save funds on electricity bills. Further, to encourage recycling in the campus, students can be induced to form up clubs for the purpose of taking up the recycling activity (even if its on a small scale) and stimulating their creativity to generate the best creations out of the waste. Also, the three Rs ideology can be of great help in guiding the waste management in SVC. Reduce Recycle Reuse Improvement in waste management Amount of waste generated

Educators Must Make Learning Enjoyable :: Teaching Education Admissions Essays

Educators Must Make Learning Enjoyable As educators we wish to have the students gain knowledge, through our efforts, and continue to expand their minds using the basics we have taught them. In an era when so many outside interests often cloud the minds of our impressionable youth, we often wonder how we can accomplish this task. Our society has become increasingly chaotic in comparison to how it was in my fathers time. With an increase in violence, commercialism, and two working parents, children today don't have the same structure in their lives as they did in earlier times. This lack of structure, viewed as independence, places the child in a role more similar to that of an adult. There is an expectation that our children will function as child and the guardian at the same time. Children arrive home and frequently no one is there to greet them or remind them of their responsibilities as a student. Many parents have little or no involvement at all with their children's education at all. According to Rousseau, not being involved or staying passive until the child wants to learn an idea, is the correct method. I hate to say that we need to force a student to learn, but not everyone is self motivated. A student does need to have some control, but the control needs to be structured. Parents need to be invo lved. Study habits are not developed just at school, they are also developed at home, with the parent supervising the activity. The parent need to allot time periods where the student, or hopefully the student and the parent can sit down and develop thinking skills and communicate their ideas to one another. By teaching children the value of stimulating their minds all the time, not just at school, they will appreciate the knowledge they have gained and will be more alert when learning new ideas. As an educator we need to find ways to make concepts interesting to our students. Think about the instructor who stands in front of the classroom and scribbles on the board, completely oblivious to the students sitting in the classroom. The bright students may still do well under these conditions, but the other students often become bored. Is it the responsibility of the students to pay attention to the instructor or is it the responsibility of the instructor to pay attention to the class?

I Am a Conscientious Objector :: Example Personal Narratives

I Am a Conscientious Objector "I no longer wish to be a part of the military. I have come to the conclusion that war is not the answer to any of the world's problems. War is the failure of diplomacy and mindfulness." Those are the words that led to my current problems. Sometimes, in a momentary state of weakness I curse myself for uttering those words. I had joined the National Guard wanting to make the costs of college a little easier on myself, and that had grown into the belief that I was doing my patriotic duty--I was fighting for freedom and democracy, not only in my own country, but around the world. Now I have come to the conclusion that I erred in judgment. I believe that I allowed myself to be indoctrinated into a patriotic fantasyland where reality and illusion were intertwined to create a mythological belief in my country and my service. How did this drama begin? Some would say it began while I was growing up, surrounded by violent images in movies, video games, and the nightly news, and a certain stereotyping of what boys and men should be. This is not an illogical argument, but I don't think the violent images are the only factor. I was having problems at home and was looking for an escape. I thought that joining the service would give me an "out" to my--current problems--so I signed up for the National Guard (not wanting to make the full-time commitment to the regular Army). This, I'm afraid, constitutes the reasons many of my brothers and sisters have joined the ranks. My family dropped me of at the hotel on the eve of my departure to Fort Leonard Wood, Missouri. They were proud, happy, and sad at the same time. Military training is not really like they make it out to be on the TV commercials. It's extremely boring most of the time. The main catch phrase we often used between each other was, "Hurry up and wait," because that is what we seemed to be doing. Basically, for 90% of what we did we had to wait for ten or twenty other people to do it before and after us.

Assistive Technology Essay -- Teaching Education

Assistive Technology IDEA defines an assistive technology device as: â€Å"...any item, piece of equipment or product system, whether acquired commercially off the shelf, modified, or customized, that is used to increase, maintain, or improve functional capabilities of individuals with disabilities.† This is a broad definition and includes a range of devices from low technology to high technology, including computers as well as software. Under IDEA the legal definition of assistive technology services is: â€Å"...any service that directly assists an individual with a disability in the selection, acquisition, or use of an assistive technology device. Specifically, assistive technology services include: the evaluation of the needs of an individual with a disability; the purchasing of assistive technology devices; selecting, customizing, adapting, applying, maintaining, or replacing of assistive technology services; using therapies, interventions, or services with assistive technology devices; training or technical assistance for an individual with disabilities, and/or the family of an individual with disabilities; and training or technical assistance for those who provide services to, employ, or those who are involved in the major life functions of individuals with disabilities. Assistive Technology is a type of technology that allows for more independent, productive and enjoyable living. These technologies can be simple or complex. Something as simple as Velcro can al...

Nursing and Care Essay

The concept of Synergy can be applied to the practice of nursing by means of education and service. To obtain Synergy in nursing the nurse’s knowledge and skills are able to meet the individual needs of the patient population that is presented. Currently in Western Pennsylvania, there is a rising number maternal substance abuse during pregnancy. This epidemic in turn creates a different type of population in infants than other areas of the Neonatal Intensive Care Unit (NICU), with specific healthcare needs. One area that is lacking synergy is the care of this rising patient population of infants suffering from Neonatal Abstinence Syndrome (NAS). This creates a gap between nursing education and clinical application. Due to the rise in NAS infants it is important for nurses to be educated in proper care for an infant presenting with this diagnosis, symptom management, communication skills, and the fundamental knowledge Neonatal Abstinence Syndrome. Poor patient outcomes can be caused by a lack of understanding addiction. The Vermont Oxford Network states, â€Å"Fear of stigmatization, discrimination, child removal, poor treatment, and criminal prosecution has deterred women from seeking care. However, the research suggests that providing substance dependent women with comprehensive healthcare, drug and alcohol abuse treatment, and social support improves pregnancy, birth, and child development outcomes. † (Horbar, Soll & Buus-Frank, 2013) When the infant is admitted into the acute care setting, the care needs of these patients should focus less on the immediate outcome, and more on what will create the greatest good for each patient as an individual. There is an essential need for the development of collaborative solutions for care and education in the healthcare setting for the care of this rising population. Often this would be to provide care with a realistic goal of maintaining optimal levels of comfort with minimal side effects of withdraw. â€Å"About 40% of infants who exhibit withdrawal symptoms can be treated without medication. † (White, 2013) Nurses who take time to ensure a level of comfort will help to alleviate symptoms of NAS withdraw and also help support the family in their infant’s care. In addition to providing comfort will help decrease the need to be medicated for withdraw and ultimately will lead to a shorter hospitalization. The manager of a Neonatal Intensive Care Unit will need to address this issue and implement change in order to improve patient outcomes. The competencies that make up the Synergy model are clinical judgment, advocacy and moral agency, caring practices, facilitation of learning, collaboration, systems thinking, response to diversity, and clinical inquiry. For the NAS population advocacy, clinical judgment, caring practices and facilitation of learning are most important. Advocacy proposes the nurse to serve as a moral agent to work on the infant’s behalf in order to provide the greatest good to help resolve concerns that are both clinical and ethical. Clinical judgment is the ability for the nurse to take on the leadership role to care for their patient. Infants are unable to make healthcare decisions; the nurse must consider the parent’s wishes and what the result the nurses’ actions will yield for this infant. These actions must positively contribute to their plan of care overall. Caring practices creates a compassionate and therapeutic environment for each the patients, recognizing the unique needs of each infant. The nurse acts as a facilitator of learning when he/she incorporates the understanding of the infant’s family into the care. The Synergy mode includes patient characteristics, which are, resiliency, vulnerability, stability, complexity, resource availability, participation in care and decision-making and predictability. For the NAS population the patient characteristics would immediately associate complexity, vulnerability, and participation in care and decision-making. Complexity as referred to as to the multitude of symptoms that are to be considered for proper care of the patient. These infants are unable communicate pain, symptoms needs, and what their desire’s are. For example, these infant’s cry and are inconsolable until the nurse goes through a trial and error until he/she figures out the needs of the child. They do not understand what is happening to them. Vulnerability includes the stressors that these patients will be exposed to that may affect outcomes. The infants depend on the decisions their families and healthcare professionals. Increased length of hospital stay can lead to problems that may decline in their already compromised condition, for example, infection. Lastly, the NAS patients are vulnerable due to the fact that they are unable to make their own healthcare decisions and have to depend on parents and healthcare providers to be speak on their behalf. The parents participate in care as they receive information and help assist in the care for their child. Analyze the Case Nursing education places emphasis on clinical presentation, physical stressors and conditions that affect the patient and their associated treatments. Increased education is needed for nurses on the postpartum and NICU units about the treatment for this specific patient population. With the increase in drug dependent mothers there seems to be little nursing education provided on postpartum and NICU nursing units about the care for these infants, and this issue needs to be addressed. â€Å"Infants with NAS have higher rates of neonatal complications, prolonged lengths of stay and consume substantial NICU and hospital resources. Further, they impose a growing burden on already strained healthcare resources because state Medicaid expenditures are disproportionately impacted. † (Horbar, Soll & Buus-Frank, 2013) The administration and education team needs to identify this problem and incorporate teaching and updated research on these units. One competency that lacks synergy in the nursing care of the NAS population is collaboration. â€Å"Collaboration enhances the capacity of a group and increases the potential for success. † (Hardin & Kaplow, p. 75, 2005) It is not uncommon when different discipline areas such as the nurse, doctor, social worker etc. identify different goals for the patient. Poor communication causes the team to not work in unison to collaborate and work towards a common goal. â€Å"A key to collaboration is the communication that must exist between the patient, family, and health care team members as well as among members of the health care team. Another synergy lacking competency would be caring practices, which is the unique nursing care provided to the patient and families. Within the NAS population nurses have to recognize the differences and incorporated them into the infants care. Having compassion and creating a calming environment help provide comfort in a therapeutic environment. Often times the NAS population is considered as level II care, this allows for the nurses to take on a multiple patient assignment of three to five infants at a time. The NAS population is unique; they require much coddling and almost constant attention from the nurse. Having greater than three patients causes a great disadvantage to these children due to the nurse having to spread herself thin to meet the basic needs of feeding, changing and medicating, the nurse does not have adequate time to rock and soothe the infants causing greater withdraw symptoms. The rational decision-making model will help identify and implement the appropriate changes that are essential in optimizing care for the NAS population. Improvement in the education of the healthcare staff will create better patient outcomes. This decision making process includes three steps to achieve this objective: identify possible outcomes, determine probability of each outcome, and take action with the highest probability to achieve a positive outcome. The considered actions are increased in-person training, mandatory review of printed materials, or an on-line training course. The greatest positive outcome would come from increased in-person training. Create a Change Proposal Part of the nursing orientation for staff will be to participate in a class specified for the training related to care of the NAS infant prior to working in the NICU. Written material as well as a presentation will be provided. The attending physician will make a statement about services provided to the NAS infant, medications and important facts that the physician would like in report. For the staff nurses’ senior nursing projects are assigned yearly and are presented to maintain their status on the unit. Assigning NAS care to a few nurses each year will keep the most up to date research on the unit. These nurses will participate in Internet presentations that focus on quality, safety and care for infants and families of and NAS infant. Finally, a staff member from the social work team will join and present his/her role in the case of a NAS infant. The unit will provide CEU’s for this training. This proposal will affect the unit internally by involving the management team and multiple staff disciplines. The management team will help aid in this proposal by providing a day that is designated this additional training and appoint the appropriate nursing, physician and social work staff to participate in running the program. Finally obtaining CEU’s approved by the state board of nurses to offer education credits for after the completion of training. The designated nurses assigned to NAS as a senior project must keep up to date with the training information prior to the class of new staff, doing so will ensure they are prepared for questions that may arise. With this proposal the staff has the potential to increase the patient stability, outcome and satisfaction. Also this proposal will be aimed to help the nurses caring for NAS infants to promote patient care through evidenced based research. A change model that applies to this proposal would be the Lewin’s change model. This model is based on unfreezing, moving, and refreezing. First the unfreezing stage, the current beliefs and ideas will change with the desired outcome. The health care team will sufficiently identify the epidemic and need for changes in care for the NAS infant, inspiring the education and treatments needed to move the staff towards bettering practices. Lastly, refreezing, the nursing staff will have a new outlook or attitude towards NAS infants. Changes in the treatment process will be instituted based on the staff’s new outlook. Having the knowledge and resources for the care of the NAS infant will allow the care team to handle each unique case with evidenced based approach. Along with any type of change there will always be positive and negative outcomes on the environment. Positive outcomes will include an influx in nursing knowledge, better patient outcomes and an increased amount of resources for the staff. Negative outcomes may include not having the adequate amount of staff to run this program and the biases formed by individuals prior to participating in this class. A way to follow up with the care provided to these patients and their families would be an optional survey completed by the families allowing the unit to see their strengths and weaknesses. The survey will allow for improvement of care. â€Å"Nurses who have confidence in their ability to positively impact maternal parenting behaviors through education and skill building may impact patient care outcomes. It is imperative that the management and supervisors recognize the issues that nurse’s experience when caring for NAS infants. Educating staff will allow for a balance of practice and the nurses actions. Instituting this educational program will provide synergy to the NICU units and the epidemic of withdraw infants. The unit directors will be able to see that the changes to the unit and education instituted has worked when NAS infants have a shorter hospital stay, a decrease in the use of morphine and phenobarbital and finally patient/parental and nurse satisfaction. In conclusion, with the epidemic of substance abuse mothers on the rise it is imperative that neonatal nursing units properly educate their staff about the treatment and care of NAS infants. With the changes proposed in this case the care of this specific population will be enhanced. These infants are very fragile and require a lot of special attention. The proper care and education could make the world of a difference in a baby’s life.

The Functionalist View on Education (for as Level Sociology)

â€Å"Asses the contribution of functionalism to our understanding of the role of education† Functionalists take a very positive view of education. They see it as a form of secondary socialisation which is essential to the maintenance of society. Functionalists believe that social institutions including education benefit society and perform functions to maintain a stable society. However there are many different theories to consider. Sociologists such as Durkheim believe that education has two main roles. These are ‘Creating social solidarity’ and ‘teaching specialist skills’.Durkheim believes that social solidarity is created through teaching children shared norms and values. These are taught particularly in history lessons where students learn about their shared heritage. It may also be constructed through wearing school uniform or in American schools, pledging to the American flag. This helps create value consensus and prepares students for work as both children and adults have to work with people who aren’t family or friends. Durkheim also establishes the fact that modern industrial society has a very complex division of labour.He argues that education teaches students specialist skills in order to keep the economy functioning, as students can apply their skills to specific jobs that society needs them to perform. Parsons argues that school is a ‘bridge` between family and wider society, especially work. He states that how we are treated in the family is different to how we are treated at work. Therefore schools must prepare children for this change. Parsons claims that in the family a child is judged by particularistic standards (rules that apply only to that child/family) thus their status is ascribed.However in school and work, children are judged by universalistic standards (rules that apply to everyone equally), which means their status is achieved through passing exams or working towards a promotion. Accor ding to Parsons both school and work are meritocratic which means every student and employee has an equal chance in succeeding. Sociologists Davis and Moore argue the main function of education is ‘role allocation`. (Making sure people end up in the jobs they are suited to). To do this we need to make sure the most talented students get the most important jobs such as doctors etc.As these jobs are highly paid, many students try to compete for them in school. Schools then ‘sift and sort` people based of their talents and intellect, to ensure the students with the highest valued qualifications achieve the most important jobs. Vocational courses are an example of the functionalist view that education teaches students specialist skills to perform specific jobs. The first type of vocational course was the Youth Training Scheme (YTS) which was formed in the 1980s which unemployed young people had to enrol.This gave them the work experience they needed to maintain a job. Later forms of vocational courses included BTEC’s, NVQ’s and vocational A-levels. However YTS has been criticised due to young people not being offered jobs after training. Also, vocational training can be seen as having a lower status and being less academic than courses such as A-levels and Degrees. Functionalists have also been criticised as Marxists argue the norms and values that are passed on through education aren’t those of society, but of the ruling class.Interactionalists such Wrong also argue that the functionalist view of education is too deterministic: functionalists assume that students accept the norms and values they are taught in school, when they may reject them. In addition to this there is a lot of evidence that suggests that students don’t have an equal chance of succeeding. Gender, social class and ethnicity all have an influence on how well children do in school. In conclusion, functionalists are able to establish the preparation for the workplace which occurs in schools through theories such as parson’s and Durkheim’s.It is clear that education does in fact create value consensus and prepare students for changing attitudes from school to the workplace. However there are flaws in many of these theories. As Wrong states, functionalists ignore the fact that students may reject norms and values, thus the functionalist view on education is too deterministic. There is also evidence that schools are not meritocratic due to influences that gender, social class and ethnicity have on a child’s education. Ella Clarke

Military Nursing

The core values means the principles or standards to be followed during the course of job. The core values play an important role in the development of every individual’s personality ad In successfully achieving his target. As like in other profession, Navy also covers three oaths like paragraphs called core values, which are, honor courage and commitment. Honor: Are the respect, honesty and integrity towards the job performed. Honor is the pride, which helps to take full responsibility for any actions delegated and keep abide the person to perform his duty in highest ethical manner. Therefore, Medal of Honor is the highest award in U.S.A. A very great man rightly said that,† Honor comes from within the human mind and from human nature†. Courage: is another navy’s core value, which means bravery, zeal, enthusiasm etc. It is also treated as state of mind that helps to overcome danger, difficulty, pain or fear. In navy courage means, the valor to meet the demand entrusted to the person as best as possible. Courage is the bravery, which gives us strength to face every problem without fear. Commitment: The last core value of navy is commitment, which means dedication, obligation and promise towards all the people a job assigned. People should always be committed to their task therefore, commitment is a core value. Commitment is very important in the navy because there is considerable amount of responsibility on the shoulders of navy personnel as every person depends on them.Committment should not be limited to oneself but to all the people around. Conclusion: from the above core values discussed it is clear that these principles are integral part of all the navies’ forces across the world, which build the foundation of trust and leadership upon which strength is based and victory is achieved. Therefore, every member of naval service- active, reserve, and civilian, must understand and live up to the core values. Thus, every naval person should be truthful and honest in his dealings within inside and outside the department of the navy, he must encourage new ideas and delivers bad news immediately and he must fulfill ethical ad legal responsibilities in best manner. The navy person must have courage to accept all the challenges with high standards of personal conduct and decency and he must be loyal to the nation by making honest, careful and efficient way. He should respect all the religion without caste, religion.       Reference: Referred to sites:    http://www.geocities.com/CapeCanaveral/Cockpit/4745/Navycore.html/Navy Core values.    http://navsci.berkeley.edu/ns1/PPT/corevalues.ppt/    http://usmilitary.about.com/od/navy/l/blcorevalues.htm/The United States Core Values. Dated 3rd July 2007

Integrated Marketing Plan Essay

Executive Summary Background Started in 1960 by James and Tom Monaghan as a small pizza store in Ypsilanti, Michigan, Domino’s Pizza has grown to more than 10,000 corporate and franchised stores in 70 countries. Domino’s Pizza is recognized as the second largest pizza chain in the United States after Pizza Hut, and the largest worldwide.8 Domino’s had global retail sales of over $7.4 billion in 2012, comprised of over $3.5 billion in the U.S. and nearly $3.9 billion internationally. In the third quarter of 2013, Domino’s had global retail sales of nearly $1.8 billion, comprised of $849 million in the U.S. and $935 million internationally. 9 Focus on Technology From April 2011 to April 2012, Domino’s reached an impressive $2 Billion in US digital from its apps on platforms such as Kindle Fire, Android, Windows 8 phone, and iPhone – which now cover nearly 95% of the U.S. smartphone market. Digital sales, which include mobile and computer ordering, now make up 40% of all Domino’s sales, an increase from 30% in 2012. 9 Problem Statement Building on the success of Domino’s product rebranding and technological innovations, the company’s goal is to implement effective strategies that will increase its percentage of sales driven through the company’s mobile apps and online website. Situational Analysis Strengths of the Organization Domino’s Pizza is the second largest pizza chain in the United States and the world leader in pizza delivery, with more than 10,000 corporate and franchised stores in over seventy countries (Corporate). Furthermore, Domino’s Pizza has been the recipient of Pizza Today magazine’s â€Å"Chain of the Year† award three times back to back in 2010 and 2011 (Corporate). Over the years, Domino’s has launched many industry innovations to keep them at the top of the ladder, namely the HeatWave bag, Domino’s Tracker, and the Domino’s Pizza app (Corporate). This company has maintained great name brand  recognition and a strong distribution system (Corporate). Additionally, Domino’s has maintained its status as a socially responsible company by continuing its tenth annual Thanks & Giving Campaign for St. Jude Children’s Research Hospital (Press). Weaknesses of the Organization Despite its many strengths, Domino’s Pizza also has some weaknesses. Domino’s has a history of past indiscretions with some of its employees. In 2009, two Domino’s employees damaged the brand by pulling a prank that showed them violating health code sanitation standards (Clifford, 2009). Moreover in 2010, a North Carolina woman found a racial slur on her Domino’s receipt (ABC, 2010). Domino’s has long since repaired its public image but now it must be extra careful to maintain customer loyalty. Opportunities in the Environment An opportunity for Domino’s pizza is social media exposure. This exposure can generate more attention from the target market as they are the most likely to be represented on social media websites. Threats in the Environment Some threats for Domino’s Pizza include the fact that some of their products, specifically their sandwiches and desserts, may not seem healthy especially to a health-conscious consumer. As of now, economic setbacks such as wage increases have affected Domino’s Pizza because some British employees have been complaining about poor wages (Karphal, 2013). Competitor, and current industry leader Pizza Hut, offers many of the same products as Domino’s. The company must determine the most effective method to set its products above its competitors. Market Analysis The pizza restaurant industry is continuing to rise at a rate of about 1.6% (Barrett, 2012). Pizza Hut, Domino’s Pizza, and Papa John’s rank first in sales and unit counts among all the different chains (Barrett 2012). The pizza industry is a $40 billion industry that makes up approximately eleven percent of all restaurants in the nation (Franchise, 2013). Ninety-three percent of Americans eat at least one pizza per month in the nation (Franchise, 2013). The trend with Americans now is to move toward take out and fast delivery food options rather than dining out (Franchise, 2013).  Additionally, one of the best benefits of the pizza industry is its customization for consumer preferences and high versatility (Franchise 2013). The biggest pizza franchises, Pizza Hut, Domino’s, Papa John’s, and Little Caesars lead in the US pizza industry (Franchise, 2013). However, Pizza Hut leads the pack with a larger percentages of total sales (about 14.68% of all U.S. pizza sales) compared with the rest (Barrett, 2012). Year Ending September 2012 (cite pmq) Consumer Behavior Analysis Domino’s target audience is the age group of consumers 18-49 years old, both males and females. According to the pizza restaurant industry, the core pizza consumer is around the ages of 18 to 44 years old, with 75 percent to 77 percent of this age group being a pizza restaurant consumer (Barrett, 2012). Of this age, nearly half (47%) of people consider an online ordering option important when it comes to making decisions about buying pizza (Barrett, 2012). Moreover, among this percentile are the consumers aged 25-34 (57%) and those with three or more children (55%; Barrett, 2012). Fortunately for Domino’s, its emphasis on new technology has helped to push the introduction of Domino’s ordering apps for iPhone, Android phones, Windows 8, and the Kindle Fire, which now cover nearly 95 percent of the US smartphone market (Corporate). Competitor Analysis Domino’s three main competitors are Pizza Hut, Papa John’s, and Little Caesars. In fact, its biggest competition currently is Pizza Hut. Pizza Hut currently leads the industry with about 15% of the market and its stores account for 11% of all pizzerias in the US (Barrett, 2012). Likewise, Pizza Hut’s product offerings do not differ substantially from Domino’s. It also offers its product at very competitive prices. Papa Johns and Little Caesars’ product offering differ slightly from Domino’s in the sense that they do not offer pastas or sandwiches like Domino’s. Little Caesars is the only pizza restaurant that does not offer the delivery option. Furthermore, even in social media ranking, namely Facebook, Twitter, YouTube, and Instagram, Pizza Hut leads in each category. Information from each of the 4  most popular American pizza brands in respect to their popularity shows the following: As demonstrated in the chart above, Pizza Hut leads the pack with 10.9 million likes, Domino’s takes second place with about 8.8 million likes, Papa John’s is third with about 2.6 million likes, while Little Caesars is fourth with 1.6 million likes. An article entitled â€Å"Top American Pizza Brands in social media† illustrates more in detail the different pizza brands and how consumers view each their respective Facebook pages. With respect with the other social media websites, Instagram and YouTube, here are the results: As you can see here, Pizza Hut again leads in this social media category with 3,213 YouTube subscribers and 19, 753 Instagram followers. Domino’s trails behind Pizza Hut with only 3,179 subscribers and 5,695 followers. Papa Johns was not accessible on these sites so they do not have any representation in the above chart. Lastly, with Twitter, here are the results: Pizza Hut boasts 650,300 followers; Domino’s has 428,049 followers; Papa John’s has 169,296 followers; and Little Caesars has 25, 209 followers. It is important to analyze the findings of each of these pizza company’s social media rankings because the target age group are continuously on these sites to find information about each brand before they make a decision. According to Andrew Merrill, he states that 70% of all consumers research online before making purchases or choosing service providers while 30% of consumers make purchasing decisions based on branding campaigns (Merrill, 2013). It is important to ensure that Domino’s has a significant presence online as it has globally. Target Audience Domino’s target audience is males and females ages 18-49 skewed slightly female with a focus on mothers and heads of household responsible for making the dinner decision for their family. Product Analysis Domino’s Pizza was long recognized for its inferior taste and quality. In a 2010 interview with Gayle King of The Gayle King Show on Oprah Radio, CEO, Patrick Doyle, acknowledged the inferiority of Domino’s taste and quality. Since that time, Domino’s Pizza has made a consorted effort to move the brand and image into a more favorably light. Offering many of the same products as its competitors – pizza, breadsticks, chicken wings, Domino’s Pizza must continue to find new, innovative ways to set itself apart from competitors and drive more consumers back to the Domino’s brand. Marketing Campaign Our creative Domino’s campaign is comprised of three parts, which will span the months of October to December 2014. According to the Domino’s website, its busiest days of service, apart from Superbowl Sunday, fall on Halloween, Thanksgiving Eve, and New Year’s Eve/ Day (Corporate). With this in mind, we will conduct a series of mini campaigns within the larger one in order to achieve a greater awareness of the ease and benefit of ordering online. The three parts of the campaign are as follows: 1) increase online advertisements about the app technology through Facebook and YouTube; 2) create a national pizza game with the primary goal being to drive sales through the app; 3) generate a global competition in which interested contestants must create a short YouTube commercial showing the benefits of ordering with the app technology. The first part of our campaign will help to make the public aware of the benefits of ordering online, whether on the computer or with a phone/iPad/Kindle app. According to a YouTube article, in the US, online video ads when combined with television ads create a 35% rise in brand recall, a 53% increase in message recall and a 31% rise in likeability over television alone (YouTube, 2012). Therefore, we will increase advertisements on all the social media websites more, namely Facebook and YouTube because they require some cost. Facebook ads require $350 for three months of advertising. Facebook allows the user to target the specific audience based on age, sex, interests/hobbies, language, etc. YouTube ads, on the other hand, will be ads placed in the videos. These ads are known as in-video overlay ads (Kim, 2012). These ads play before or during the video and viewers have the option to skip the ad (with no cost to the owner) or to watch the advertisement (with cost to the owner). The cost  of these ads are anywhere from $0.10 to $0.30 each. We expect the first part of this campaign to run for all the three months. The second part of our campaign will involve the creation of an app game within the existing Domino’s app. This game, which will run from October 30th -November 30th, will allow players the ability to win a free pizza if they win the game. The rules of the game are that three times a week (Monday, Wednesday, and Friday), consumers will have to guess the correct pizza toppings in the correct quantity, crust, and size selected by a different Domino’s executive or employee. If the consumer chooses the correct type of pizza, they will win that pizza for the day or have the option to change the toppings only. In the event that there is more than one winner for the day, each of their names will be placed in a raffle and only one name will be selected for the free pizza prize. Only players who have the Domino’s app will be able to play this game. The third part of our campaign involves a global competition that will involve all the different global Domino’s pizza restaurants. In this part, interested participants will be given the ability to design a creative commercial using the Domino’s app to order a pizza. The video must be 2-5 minutes in length and the participants must like Domino’s Facebook page, follow its Twitter and Instagram page, and subscribe to its YouTube page in order to participate. They must tweet their video to Domino’s main Twitter page. This competition will be open for the first two weeks in December. After that time, each video will be assessed according to creativity, length, and content. The winner will be announced in the third week of December. The winner of the global competition will win the ultimate prize of having Domino’s cater to their next party or event. This will go hand in hand with two of the biggest days in Domino’s busiest selling days. Domino’s will provide its pizza, sides, drinks, and desserts to the winner. The number of pizzas will be limited to 10 boxes, with the selection of each type of sides and desserts, and 10 2-liter drinks. Marketing Objective: Domino’s Pizza objective for the 2013 marketing campaign is to increase mobile app sales by 7%. This will be achieved through commercial advertisement and social media interaction which will make the customer aware that no matter the consumers’ location, they are able to order lunch or dinner in less than a minute. Another objective is to increase the quantity of loyal customers by 5%. In 2009, Dominos received a bundle of feedback from their customers that the pizza was not authentic or fresh and tasted disgusting. The most common complaint was that â€Å"the pizza crust taste like cardboard† (Fera 2013). This objective could easily be achieved mainly through commercial advertisement or special offers from local stores. Marketing Strategies: Domino’s Pizza will use tradition and nontraditional media to attract new and old customers encouraging them to try our new and improved products. For the convenience of the customer we encourage them to order Dominos products mainly through their website and mobile app. In order to increase sales we need to aggressively advertise through the company’s website, social media and television commercials. A. Our strategy to market our mobile app is to first make it known to the customers that we developed an app on any smartphone device for free. By making customers aware of this mobile app, it could increase Dominos product sales. The company needs to innovate a creative commercial showing how easy it is to download and utilize their mobile app. Once Dominos feel comfortable that they reached enough of their target customers, the company can then offer hot deals for the customer if they order pizza and other products through the mobile app only. Even if the customer prefer s to order on Dominos website, the mobile app allows the customer to keep track of when the order should hit the front door of their house no matter where they are located. The quicker a customer can order lunch or dinner, the faster the order is delivered to the customer. The Dominos mobile app is built for that particular customer who is always on the go and needs to place a quick order with the ability to check the process of the placed order anywhere. B. In order for Dominos to increase the quantity of loyal customers by 5%, they need to aggressively explain to consumer that they have redeveloped and revamped their products to the satisfaction of their customers wants for quality pizza. This could be expressed though commercial advertisement and social media. Commercial advertisement will express to the customers that Dominos listened to the feedback of previous customers and have currently re-innovated their pizza product to consumers’ satisfaction. But the fallback of their refurbished  product is that most of their old customer are unaware of their changes which led them to other pizza companies. With that said, local Domino stores should offer a pizza launch for families in the neighborhood to try one of their favorite 1-topping medium size pizza. This allows the customer to taste the quality of Dominos refurbished pizza products. Building brand loyalty and changing the customers’ perspective of their products is very important to increasing sales. Dominos website, www.pizzaturnaround.com, is a great way for potential or old customers to review how much Dominos redeveloped their pizza product basically from scratch (Bodnar 2010). Many people were misguided by what other customers said years ago causing future customer discouragement from ordering Domino’s Pizza. C. As for our media objective, we strategize that we can have a nationwide contest which will allow consumers to make a commercial on how they eat the ir pizza. Unique videos will have the chance to be selected and run on Domino’s profile page. This can be implemented through YouTube, Vine, and Instagram. Social media is an important tool for Dominos to offer hot deals without the customer going to the company’s website. They can easily check current events and coupon deal that Dominos promote on a daily basis. Customers the utilize social media could encourage fellow followers on their network to purchase Domino’s Pizza products in order to experience the same great taste that they enjoy. Evaluation The media marketing plan proposed will be effective because consumer trends are being followed and aggressive advertisement are being carefully placed in the media targeting young adults and families frequently. To determine whether or not our media plan will work, each strategy must be implemented carefully and effectively to ensure that Dominos objectives are met. As we continue to implement our marketing and media strategy, we will analyze the customers’ interaction with the Dominos website and mobile app. This analysis will determine the overall performance of our media plan displaying if we need to revamp our plan or continue with the plan at hand. Implementing this media plan will help ensure Domino’s Pizza that they will remain the leader in pizza delivery while increasing sales. Budget Domino’s Pizza creative campaign based on fast delivery with the use of the Dominos website and mobile app. The campaign budget of $250,000 includes advertisement expenditures on: billboard, transit, contingency fund, social media, promotional items and search engine optimization. Billboard advertisement will consist of 8% of the budget because it seems more logic to focus on other advertisement tools even though billboards are great in certain areas. As for Maryland, displaying your business on a billboard is not the most effective advertisement tool since people have trouble viewing the billboard while driving. The amount for this medium is $20,000. For transit advertisement we consider this tool to be 12% of the budget coming up $30,000. Many working mother and young adults continuously take public transportation. This will be a great way for Dominos to spread their brand name throughout the nation. Social media is the most important part of the budget at 32% because it is the most convenient for communication between Dominos and the public. This part of the budget will equal $80,000. Every plan needs a backup plan just in case the initial strategy doesn’t execute the goals we need in order to successfully implement our media plan. The contingency fund for our Dominos media campaign will be 14% at $35,000. Search engine optimization is also a great way for Dominos to expand their brand name when people are searching other topics on the net. This medium would be worth 18% of the budget at the amount of $45,000. And last but not least the promotional item of the budget will equal $40,000 for 16% of the budget. This concludes the budget for our media campaign. Works Cited 1. Bodnar, Kipp. (2010). B2B Social Media Lessons from Domino’s â€Å"Pizza Turnaround† Campaign†. Retrieved November 28,2013 from http://socialmediab2b.com/2010/01/dominos-pizza-turnaround-campaign/ 2. Alfs, Lizzy. (2013). What’s next for domino’s Pizza? CEO Patrick Doyle outlines some goals. Retrieved November 26, 2013 from http://www.annarbor.com/business-review/whats-next-for-dominos-pizza-ceo-patrick-doyle-outlines-some-goals/. 3. Domino’s Pizza Inc. (2013). Retrieved December 11, 2013 from http://topics.nytimes.com/top/news/business/companies/dominos-pizza-inc/index.html. 4. Inside Domino’s. (2013). Retrieved November 26, 2013

Analyzing Dr. Martin Luther King And Malcolm X Vision For Equality And Freedom From Racism In The 1950s And 70s

Analyzing Dr. Martin Luther King And Malcolm X Vision For Equality And Freedom From Racism In The 1950s And 70s Malcolm X and Dr. Martin Luther King, Jr both had a vision of equality and freedom from oppression for the African-Americans during the 1950s to 1970s. Although sharing a vision, they differed in background, religion, and opinions whether racial inequality should be approached with active and immediate change making (Haley Malcolm X, 2001) or with passive change making and peace. King and Malcolm X grew up in disparate backgrounds. Malcolm X (originally Malcolm little) was born in Omaha, Nebraska on May 19 1925. He grew up with 7 siblings and a father (Earl Little) who was a Baptist minister and took part in civil rights activism (Haley Malcolm X). His father was under constant death threats from his activist movements and therefore his family was regularly moving until his house in Michigan was burnt down and his father killed by white supremacists (Haley Malcolm X, 2001). As a result, his mother was sent to a mental institution when suffering an emotional breakdown (Haley Malcolm X, 2001). Malcolm and his siblings were split among various orphanages and foster homes (Haley Malcolm X, 2001). At his age of 20, 1946, Malcolm was sentenced 10 years in prison for burglary but was released after 7 years on parole for good behavior (Haley Malcolm X, 2001). While he was in prison, he developed a curiosity for teachings of Nations of Islam (NOI) leader Elijah M uhammad. By 1952 Malcolm was a devoted Muslim with a new surname ‘X’ as he considered ‘Little’ as a slave name (Haley Malcolm X, 2001). Later, owing to his outstanding leadership characters, he was appointed as a minister and national spokesman for the NOI (Haley Malcolm X, 2001). He manipulated the media well to spread the teaching of the NOI, increased the NOI’s membership from 500 to 30000 in 11 years and found the Muslim Mosque, Inc. (Haley Malcolm X, 2001). Martin Luther King Jr was born on January 15 1929, Atlanta Georgia. He grew up in a stable family with his 2 siblings and his father also a Baptist minister who protested against segregation. Although suffering depression during his teenage years and made a suicide attempt, he received a substantial high school education and graduated college with a B.A degree in sociology, later received a Bachelor of Divinity and a Ph.D. degree on 1955. He decided to serve as a Baptist minister as he had an â€Å"inner urge to serve the humanity† (Wikipedia, Martin Luther King Jr) King and Malcolm X differed in the context of their teaching. King encouraged his followers to follow a non-violent approach towards equality and show love and understanding for their enemies which was to result in a racially harmonized and a peaceful society (i.e. the ‘Brotherhood’). On the contrary, Malcolm X had ideas of non-violent approach being a deception to keep black people under oppression and being defenseless. He believed in a society of black supremacy and separatism. King and Malcolm X had contrasted in the methods of approach towards equality. King organized several boycotts and demonstrations with the emphasis on peace and non-violence as he believed that violence is self-defeating and also said, quoting the Bible: 2) â€Å"those who live by the sword will perish by the sword† in the Montgomery Bus Boycott interview. For example: ‘Montgomery Bus Boycott’, and ‘Freedom Rides’ were protests where, under King’s lead, violence and retaliation were in absence. In contrast, Malcolm X urged his followers to defend themselves against aggression â€Å"by any means necessary†. Malcolm X also said (during an interview at the University of California, Berkeley) 3) â€Å"send the guerrillas to Mississippi† so that the black victims of violence can have armed protection. King and Malcolm X had differed in their attitudes towards the white people who oppressed them as they differed in religion and thought. King (based on his Christian faith and Mahatma Gandhi’s non-violent resistance) had an attitude of forgiveness, brotherhood and 1) â€Å"turning the other cheek† (bio, Martin Luther King Jr. Biography, 2016) (i.e. not resisting or revenging your enemies but letting them do what they do). Hence King had an attitude of love, forgiveness and acceptance towards those who oppressed the black people. On the other hand, Malcolm X (as he was taught by an Islam leader, Elijah Muhammad) saw the white men as the evils that, his God, ‘Allah’ would later destroy and punish. Hence, he saw the black people as superior and people who need to be separated from the white people. Therefore he had a bitter attitude towards any white people as he believed in black supremacy and as he said: â€Å"he’s (white man) only brotherly when he wants to exploit you, exploit, oppress.† (YouTube, MALCOLM X INTERVIEW AT UC BERKELEY) King and Malcolm X took part in movement groups with opposing ideas. King was a member of ‘The Student Nonviolent Coordinating Committee’ (SNCC), ‘Southern Christian Leadership Conference’ (SCLC) and ‘National Association for the Advancement of the Colored People’ (NAACP). These organizations were non-violent, peaceful groups that mostly organized peaceful marches. In contrast, Malcolm X was a part of the ‘Nation of Islam’ (NOI) until he left in 1964 with intentions to create Black Nationalist party. Although he didn’t take part, he supported the idea of ‘Black Power’ movement for its idea of retaliation for self-defense. King and Malcolm X had a similarity in their goals of ending oppression for the black people. Malcolm X, as it says in his autobiography: â€Å"My ultimate goal is to bring about freedom, equality, and justice for black people in USA, complete respect and recognition as human beings.†(Haley Malcolm X 2001) Therefore Malcolm X wants justice and equality. King, as he said in his I have a dream speech: â€Å"I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal. I have a dream that one day on the red hills of Georgia, the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.† Hence he calls for equality. He also said: â€Å"I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.† (American Rhetoric, Martin Luther King Jr. I have a Dream) Here he calls for freedom and justice. Therefore, both Malcolm X and King had a vision of justice, freedom and equality for the oppressed black people in the USA. Malcolm X and King, although very different, both worked towards civil equality based on the teachings they had interest in and which they studied thoroughly and taught their beliefs on how equality was to be achieved through media and public speeches . Malcolm X was inspired by the NOI leader, Elijah Muhammad’s mentoring of white people being the evils of the world as the white society aspired to keep black people from achieving political, social and economic success (Haley Malcolm X, 2001). This set him on a mindset of retaliation, achieving equality â€Å"by any means necessary† (Haley Malcolm X, 2001) and a sense of black superiority. King studied Mohandas Gandhi’s resistance method of non-violence and non-retaliation (i.e. Gandhian technique) which was successful during the British oppression in India from 1800s. Also as a minister, King took in the Christian concept of non-retaliation (i.e. 1) â€Å"turning the other cheek†) (English-Korean study B ible Matthew 5.39). The Gandhian technique and his Christian belief gave King the confidence in power of love for the enemy, and the attitude of 1) â€Å"turning the other cheek† In conclusion, as Malcolm X and King both wanted equality for the oppressed African-Americans, they approached their vision in contrasting methods and beliefs. It was obvious that they differed in opinion as they experienced opposing childhoods, backgrounds, studies and religion. But they both aspired to achieve a free, justified and equal society for everyone in America by spreading their ideas using media and speeches. Addendum By â€Å"turning the other cheek† in page 3 and 4, it means that when someone slaps you in your cheek let them slap the other side by turning the other cheek. This was from one of the teachings from Jesus Christ. He figuratively meant that when someone attacks you or harm you, don’t retaliate but rather let them do what they do because retaliation would only bring even more violence and harm, create enemies, and also because revenge is up to God (Do not take revenge, my dear friends, but leave room for Gods wrath, for it is written: It is mine to avenge; I will repay, says the Lord. Romans 12:19) On page 2 and 3, the phrase â€Å"Those who live by the sword will perish by the sword† is a verse from Jeremiah 44:12. This verse summarizes up King’s attitude towards achieving equality as the verse means that those who work their way with injustice, violence or any other deceiving methods will come to a downfall from the same method. Hence King believed that should civil equality be achieved by violence and retaliation the equality would soon be disturbed by violence and retaliation. â€Å"Send the guerrillas to Mississippi† on page 3 was a statement made by Malcolm X. By guerrillas he probably meant the armed civilian Black Power workers. He said this as he was aware of the brutality that African-Americans were receiving in Mississippi, a Southern state in the US, and as he wanted to stop the brutality.